Mission & HistoryThe road to the
Olympics
starts in a pub.
A 50-year-old British pub sport is becoming a legitimate global sport. We're building the rules, the federations and the athletes. Olympic recognition is our north star, and yes, we're serious.
From a pub to the world.
Pete Cheetham, Eddie Stansfield, Pete Dean, and Mick Dawson invent the sport at the Royal Oak in Wetton, Staffordshire. The Toedium is built from a plank of wood. The first championship runs the same year.
George Burgess formally applies to the International Olympic Committee for recognition. Politely declined. The letter is framed above the bar.
Millions of views across socials. Features on BBC, ITV, The Guardian, Vice and LADbible. A large cash prize fund introduced. Real wrestlers, real rankings, a real championship.
Federation in a Box, international qualifiers, athlete pathways. The rules are written down. The map is filling in. The IOC will get another letter.
The plan, in writing.
- DoneQ1 2026Formal Governance & Rules
The official TWC rulebook is live: weight classes, judging, scoring, and a unified code of conduct. Adopted across all sanctioned events.
- In ProgressQ2 2026Athlete Development Pathway
A real route in, from local qualifiers to international squad selection. Training resources, coach accreditation, and a junior programme.
- NextLate 2026 → 2027First International Federations
Federation in a Box rolls out worldwide. Toolkit, branding, regulation Toedium and onboarding support for founding nations.
- North StarLong-termOlympic Recognition
Re-apply to the IOC with global federations, world rankings, and athlete development data. The north star.
A sport without borders.
Toe wrestling started in one Staffordshire pub. The goal now is simple: take it everywhere.